Privacy Policy

1. Introduction

West Yorkshire Private Hire Ltd is committed to safeguarding the privacy of individuals who use our car and light motor vehicle rental and leasing services, visit our website, or interact with us in any way. This Privacy Policy outlines how we collect, use, disclose, and protect personal information. By engaging with our services, you consent to the practices described herein.

2. What Information We Collect

2.1 Personal Information

  • Contact Details: Name, address, email address, phone number. This allows us to communicate with you regarding bookings, service updates, and customer support.
  • Driver’s Information: Driver’s license number, date of issue, and expiration date. Necessary for verifying your eligibility to rent a vehicle and ensuring compliance with legal requirements.
  • Payment Information: Credit/debit card details, bank account information (if applicable for direct debit payments), and billing address. Used for processing payments, security deposits, and refund transactions.
  • Vehicle – Related Details: Details about the vehicle you rent (e.g., vehicle identification number, make, model), rental dates, pickup and drop – off locations, and mileage. Helps in managing our fleet, providing accurate billing, and maintaining vehicle records.
  • Demographic Information: Age (for age – related vehicle rental restrictions), gender (on a voluntary basis for market research purposes only).

2.2 Non – Personal Information

  • Website Usage Data: IP address, browser type, operating system, pages visited, and time spent on our website. Collected through cookies and similar tracking technologies to analyze website traffic, improve user experience, and personalize content.
  • Device Information: Information about the device you use to access our services (e.g., mobile device ID, device type). Assists in optimizing our services for different devices.

3. How We Use Your Information

3.1 For Rental Operations

  • To process and confirm your vehicle rental bookings, including checking vehicle availability, calculating rental costs, and preparing vehicle documents.
  • To ensure the safety and security of our vehicles, customers, and employees. This includes verifying driver’s licenses, conducting background checks (in accordance with legal requirements), and monitoring vehicle usage.
  • To manage payments, including processing rental fees, security deposits, and refunds. Also, for detecting and preventing fraudulent payment activities.

3.2 For Customer Service

  • To respond to your inquiries, complaints, and requests for support. This includes providing information about our services, resolving issues related to vehicle rentals, and handling insurance claims (if applicable).
  • To send you important service – related communications, such as booking confirmations, rental reminders, vehicle recall notices (if any), and changes to our terms and conditions.

3.3 For Marketing and Improvement

  • To send you marketing communications about our products and services, such as special offers, new vehicle additions to our fleet, and promotional campaigns. You can opt – out of these communications at any time (see section 7.2 for opt – out instructions).
  • To conduct market research and analyze customer behavior. This helps us understand your needs better, improve our services, develop new products, and enhance our marketing strategies.

3.4 For Legal Compliance

  • To comply with legal obligations, such as tax regulations, vehicle safety laws, and data protection requirements. This may involve disclosing your information to relevant government authorities, law enforcement agencies, or courts when required.
  • To protect our legal rights and interests. For example, in case of disputes regarding vehicle damage, non – payment, or violation of rental terms, we may use your information to defend our position.

4. How We Share Your Information

4.1 With Service Providers

  • Payment Processors: We share your payment information with trusted third – party payment processors (e.g., PayPal, Stripe) to facilitate secure payment transactions. These processors are bound by strict confidentiality and security agreements.
  • Vehicle Maintenance and Repair Providers: When your rented vehicle requires maintenance or repair during the rental period, we may share vehicle – related information (e.g., vehicle ID, description of issues) with our authorized service centers. This ensures timely and accurate servicing of the vehicle.
  • Insurance Companies: In case of an accident or insurance claim, we may share your personal and vehicle – related information with our insurance providers. This includes details about the incident, driver’s information, and vehicle damage assessment.

4.2 For Legal and Regulatory Purposes

  • As mentioned in section 3.4, we may disclose your information to government authorities, law enforcement agencies, or courts to comply with legal requirements, respond to legal subpoenas, or protect our legal rights.

4.3 In Case of Business Transfers

  • In the event of a merger, acquisition, or sale of all or part of our business assets, your personal information may be transferred to the new entity. We will ensure that the new entity adheres to similar privacy protection standards as outlined in this policy.

5. Data Security Measures

  • We implement technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:
    • Encryption: Using industry – standard encryption technologies (e.g., SSL/TLS) to secure data transmitted between your device and our servers, especially for payment information and sensitive personal data.
    • Access Controls: Limiting access to personal information to authorized employees only, who are trained in data protection and security practices.
    • Regular Audits and Updates: Conducting periodic security audits of our systems and processes, and updating our security measures to address emerging threats and vulnerabilities.
However, please note that no method of data transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

  • We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:
    • Complying with legal obligations (e.g., tax and accounting records must be kept for a certain period as per legal requirements).
    • Resolving disputes and handling any potential insurance claims related to your vehicle rental.
    • For marketing purposes, until you opt – out of receiving marketing communications.
When the information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and legal requirements.

7. Your Rights Regarding Personal Information

7.1 Access and Correction

  • You have the right to access the personal information we hold about you. You can request a copy of your information by contacting our customer support (see section 8 for contact details).
  • If you believe that any of your personal information is inaccurate or incomplete, you have the right to request correction. We will review and update the information as soon as possible, subject to verification of the changes.

7.2 Opt – Out of Marketing Communications

  • You can opt – out of receiving marketing emails, newsletters, and promotional communications from us at any time. You can do this by clicking on the “unsubscribe” link at the bottom of our marketing emails or by contacting our customer support and requesting to be removed from our marketing list.

7.3 Data Portability

  • In some cases, you may have the right to request that we transfer your personal information to another data controller in a structured, commonly used, and machine – readable format. This applies mainly to information you have provided to us for the purpose of using our services.

7.4 Right to Erasure

  • You can request the erasure of your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected, or if you withdraw your consent (where consent was the legal basis for processing). However, we may be unable to fulfill your request if we are required to retain the information for legal or regulatory reasons.
To exercise any of these rights, please contact our customer support team (contact details in section 8). We will respond to your request within a reasonable time frame, in accordance with applicable data protection laws.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:

West Yorkshire Private Hire Ltd
Address: 25 Milton Street, Wakefield, WF2 8TL, GB
Email: wajid7mohammedali@outlook.com
Phone: +44 7577 028629
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